Wednesday, July 16, 2014

Social media, a tool to engage youth in agricultural development

Social media can be defined as web-based applications that enable end-users to interchange electronic content. There are different forms of social networks such as Facebook, Twitter, LinkedIn, Google+, YouTube, Instagram, Flickr, Storify, Slideshare, among several others. These tools have emerged in recent years as a powerful and widespread communication platform and are being used in a wide range of areas such as agricultural and rural development, environmental protection, education, public health, or disaster communication and management.

Youth in Training
Recognizing the prevalence of social media and its potential for socio-economic development, and in response to the increasing demand from the region for capacity building resource in this area, the United Nations Asian and Pacific Training Centre for Information and Communication Technology Development (UN-APCICT/ESCAP) organized a “Regional Workshop on Social Media for Development” on 30 June – 2 July 2014 in Incheon, Republic of Korea, with the following key objectives:
• Facilitate regional dialogue among various stakeholders from the government, development organizations, civil society, academia and private sector on the potential and applications of social networks for development;
• Promote an exchange of perspectives, experiences, and lessons learned;
• Build capacities of government officials and ICT4D stakeholders on effective deployment of social media in development;

• Promote APCICT’s latest Academy Module on Social Media for Development as a learning resource for government officials and policymakers of countries in Asia and the Pacific.